"Get your facts first, and then you can distort them as much as you please." (Mark Twain)
Thursday, June 30, 2005
For owners who don't want it to look like they're driving an unnecessary gas-guzzler, a little splash signals that the vehicle spends time tackling the back country.
The product is the brainchild of Colin Dowse, a businessman from Shropshire, England, a village close to the Welsh border.
''Spray-On Mud is an urban camouflage designed to give the impression that you are a serious off-roader,'' he said.
Dowse, a Web designer, came up with the idea about a year ago while sharing a few pints with friends at a local pub. It's genuine local dirt -- strained to remove stones and other debris -- mixed with water and a secret ingredient that Dowse says helps it stick to a vehicle's bodywork....
Dowse said he can barely keep up with Internet sales of the product at $14.50 a quart.
This gives me hope that I might just score with my latest get-rich-quick scheme - fake deer carcasses, for suburbanites to strap across the hoods of their Hummers. Potential investors should feel free to contact me at their convenience.